The No-BS Conversion
7 Mandatories for 2026
Stop guessing. Stop chasing tactics. Start converting.
The 7 non-negotiables every service business needs to turn interest into revenue—without the fluff.
No Shiny Object Syndrome
When every guru screams about "the next big thing," it's tempting to chase tech for tech's sake. But if your strategy is being driven by your inbox promotions, not your business needs, you're in reactive mode—not strategic mode.
Are you a business that's "busy" but not growing?
The problem isn't that you're not working hard enough. It's that you're working on too many things that don't move the needle.
What's one tool, tactic, or trend you've followed recently that now feels like a waste of time or money?
Feeling Overwhelmed by Tools & Tactics?
Let's cut through the noise together. Book a free 20-minute Implementation Session and I'll help you identify what to keep, what to kill, and what to prioritize.
Book Your Free SessionNo Silver Bullet
Waiting for the magical all-in-one platform is procrastination in disguise. The truth? Most high-functioning businesses use a Frankenstack—a few imperfect tools that together get the job done.
Stop "waiting for perfect"—it's costing you progress and revenue.
The businesses winning right now aren't using the "perfect" stack. They're using what works, duct-taped together if necessary, and they're moving forward while everyone else is still researching.
What have you been "waiting to be perfect" before you launch or scale it?
? Want to Build Your Frankenstack the Right Way?
The Conversions.Today Bootcamp walks you through building a lean, effective conversion system with the tools you already have—no expensive overhauls required.
Learn More About the Bootcamp →Digital is Still Human
You're not marketing to clicks, impressions, or algorithms. You're marketing to people. And people buy based on trust, story, and relevance.
Digital marketing isn't about tech—it's about human connection through a digital platform.
Every click represents a person with a problem, a budget, and a decision to make. If your marketing doesn't feel like it's speaking to a real human, it won't convert like it should.
When was the last time you read your own sales page or ad as if you were the buyer? What did you feel?
Not Sure If Your Marketing Feels "Human"?
I'll review one piece of your marketing (ad, landing page, email) and tell you exactly where you're losing trust—and how to fix it.
Get Your Free Marketing ReviewROI Reverse Engineering
How to Reverse Engineer ROI Like a Pro (Even Without a Big Team)
1. Start with the Return... Then Reality-Check It
Before you chase a revenue goal, know the profit behind it. If your margins are tight, you'll need high volume—or smarter pricing.
If you don't do this, every "win" might still be a financial loss. Sound familiar?
2. What's Your Conversion Reality?
You don't need a 50% close rate. But you do need to know what yours actually is—so you can set realistic lead goals.
If you're unclear on this, you're not forecasting—you're fantasizing.
3. Know the Competition (and Stop Pretending You're Alone)
The more crowded the pond, the sharper your bait needs to be. And if you have no idea what others are doing, you're not strategizing—you're gambling.
You can't win a game you don't understand the players in.
4. How Big Is Your Pond?
Too small? Not enough fish. Too big? You'll burn cash before you catch anything.
If your audience isn't defined, neither is your message—or your results.
? Master ROI Planning Inside the Bootcamp
The Conversions.Today Bootcamp includes ROI calculators, audience sizing tools, and step-by-step frameworks to reverse-engineer your growth goals—so you're never guessing again.
Explore the Bootcamp →Quality Comes from Targeting
Why Most Leads Aren't Worth Following Up (and What to Do About It)
Time isn't just money—it's your margin
Every time you jump on a sales call with someone who was never a real fit, you're not just wasting 30 minutes—you're taking that time away from someone who might've been a yes.
If you can't see patterns in your bad leads, you'll keep inviting them in.
Stop confusing attention with interest
Clicks, comments, DMs—they feel good. But they don't always mean intent. The goal isn't more leads. It's better ones.
If you're trying to appeal to "everyone," you'll attract people who are right for no one—including you.
Set the bar higher (they'll thank you for it)
You don't need to be rude. But you do need to qualify harder. The right clients actually feel safer when they know not just anyone gets in.
The higher the filter, the better the flow.
Tired of Wasting Time on Bad-Fit Leads?
Let's build a qualification system that filters out time-wasters before they ever get on your calendar.
Book Your Strategy SessionLead Magnets That Pre-Qualify
The Real Reason These Lead Magnets Work
1. The eBook: Expertise in PDF Form
This isn't about writing a novel. It's about giving your audience a taste of your thinking. Something helpful. Tangible. Structured. That makes you look like you've done this before.
If you can't explain your value clearly in five pages, why would they believe you can deliver it in a project?
2. The Video: You Are the Brand
People buy from people. Especially ones they feel like they already know. Your face and voice build familiarity—and familiarity builds trust.
If your ideal client wouldn't recognize you in a coffee shop, you're leaving trust on the table.
3. The Calculator: Instant Clarity Builds Credibility
Whether it's pricing, time, or ROI—people want to know. A simple calculator gives them transparency and gives you leads with context.
If they can't picture what working with you looks or costs like, they'll go with someone who shows them.
? Get Lead Magnet Templates in the Bootcamp
Inside the Conversions.Today Bootcamp, you'll get plug-and-play templates for eBooks, video scripts, and calculator frameworks—so you can launch your lead magnet this week, not next quarter.
Join the Bootcamp →Test, Nurture & Feed the Loop
Lead Gen is Sexy. Conversion is Profitable.
A/B Testing Isn't Optional—It's The Easiest Way to Win
Test with a Purpose: If you're just launching and hoping, that's not testing—it's gambling. Testing with a goal lets you make decisions based on data, not gut.
If you don't test small, you'll waste big when you scale.
Not Everything Needs to Change—Just One Thing at a Time: It's tempting to overhaul everything at once when results aren't great. But if you change five things and performance improves, you'll never know which one made the difference.
If your data is messy, your decisions will be too.
The Best Ad Isn't Born—It's Built: Your highest-performing version is a Frankenstein—stitched together from your best headlines, images, and hooks. And you only find those by testing.
If you're not documenting what works, you're doomed to repeat what doesn't.
Build a Nurture Funnel That Doesn't Rush the Relationship
You wouldn't propose on a first date—don't try to close on the first click. People need time, touchpoints, and trust.
If they only hear from you once, you're not being ignored—you're being forgotten.
Close the Feedback Loop or Keep Flying Blind
It's amazing how many businesses don't know which leads actually turn into sales. Without that intel, how do you know what's working?
If you can't tell which traffic turns into cash, your marketing is just a hope with a price tag.
Feed the Algorithm (It's Hungrier Than You Think)
Platforms like Google and Facebook can optimize your conversions—but only if you give them the right data. Feeding conversion info back helps the algorithm find more like your best buyers.
If you're not teaching the platforms what success looks like, they'll keep showing you "cheap" instead of "valuable."
You've Got the 7 Mandatories.
Now Let's Implement Them.
These aren't just ideas—they're the exact framework I use with clients to turn scattered marketing into predictable revenue. If you're ready to stop guessing and start converting, let's talk.